Durex partnered with Live Nation to incentivise guests at First Fifty festival to carry condoms, but knew they needed the right team to broach the subject with familiarity and fun. The Provibers, dressed in custom-made Durex Music denim jackets and headdresses, rewarded attendees with on-the-spot prizes and normalised the discussion of safe sex.

From start to finish the experience with Alex and her team was handled with utmost professionalism and their authentic approach hugely impressed our clients. They did a great job of engaging people and opening up frank, yet relaxed conversations about real sex and the importance of protection in avoiding STIs.